How to Develop a High Converting Solo Ad - Business Articles ...

If you're looking for ways to grow your online business, the Internet is teeming with various opportunities. It's possible to find ways to boost business, attract plenty of traffic and to increase sales. However, newer Internet marketers might just want to stick to those proven methods, like posting solo ads in ezines. These are highly effective ads that you can send out to an ezine in your targeted niche, and have people respond to them. Anytime you are just starting out with something new, it is often easy to feel like you are just treading water. Anyone with experience in Affiliate Overthrow will understand what we mean and maybe even have a chuckle about it. But that is why people with the financial means choose the outsourcing route. What you should strive for is combining as many effective approaches as possible. Never forget, when you are first exposed to something you have never tried before, proceed with caution and do some testing before doing a major roll-out. We make that cautionary statement only because it will pay to be smart before you even start looking for hired help.

Firstly, you need to ensure your website is prepared before you run your solo ad. Ideally, your landing page should already have a good conversion rate based on previous testing. It's pointless trying to send a flood of targeted traffic to a website or landing page that isn't going to convert into profits. If you can, hire somebody to write the copy and design the page so that it's effective.

Don't post your ad too soon without doing these things first. It's far more crucial that you create a site that you know will convert.

You should communicate with the ezine publisher regularly to ensure everything is sorted out the right way before you post your ad. You will need to let the publisher know if you intend to personalize your solo ad by adding the subscriber's names to the subject line or inside the ad. This type of personalization can increase your ad's response rates, so it's important. Check that the publisher is able to accept personalized emails on their email provider, as it's really quite simple to do. You need to clear these things with the ezine publisher before you publish your ad.

Making a limited time offer can also really lead to a major increase in conversion rates. This is where you create sense of urgency in the prospects. Make sure your ad tells the audience that the offer is only available for a specified amount of time. Direct traffic from this ad to a special landing page that is unique to this ad. Tell them clearly that if they don't take action now, they may miss the offer and not see it again.

In conclusion, remember the tips given in this article when you create your solo ad campaign and you'll see good returns. Solo ads give you the perfect way to deliver your product or offer right to those people in your niche's target audience. So include solo advertising in ezines as part of your overall online marketing strategy and you should be thrilled with your results.

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