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Recent Trends in Trademark Protection is an authoritative, insider?s perspective on the latest developments in trademark law. Featuring partners from some of the nation s leading law firms, these experts guide the reader through a detailed analysis of the latest trademark cases decided by the Federal Circuit and the Supreme Court, including Bose Corp. v. Hexawave Inc.; eBay Inc. v. MercExchange; Zanella Ltd. v. Nordstrom; Rescuecom Corp. v. Google Inc.; Tiffany vs. eBay Inc.; and Dr. Mehmet Oz v. FWM Laboratories Inc.. These top lawyers offer advice on non-traditional and third party trademarks, trademark registration, counterfeit products, and issues of infringement. Additionally, these leaders reveal their strategies for prevailing in litigation, helping clients avoid trademark fraud, and dealing with the effects of new technology and social media. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today, as these experienced lawyers offer up their thoughts around the keys to success within this ever-changing field.
Inside the Minds provides readers with proven business intelligence from C-Level executives and lawyers (Chairman, CEO, CFO, CMO, Partner) from the world?s most respected companies and firms nationwide. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession, or topic is heading and the most important issues for the future. Each author has been selected based upon their experience and C-level standing within the professional community.
Chapters Include:
1. Steven J. Barber, Partner, Steptoe & Johnson LLP ? ?Presumption of Irreparable Harm: An Analysis of Developments after EBay?
2. Eric P. Schroeder, Partner, Bryan Cave LLP ? ?Trademarks, the Internet, and the New Social Media: A Fresh Battleground For Old Principles?
3. Roger Colaizzi, Chair, Intellectual Property Litigation, Venable LLP ? ?A Discussion of Internet-Related Trademark Cases and Trademark Fraud?
4. Margaret A. Boulware, Partner, Baker & McKenzie LLP ? ?Emerging Protection for Non-Traditional Trademarks: Product Packaging and Design?
5. David M. Sullivan, Director and Co-Chair of the Intellectual Property Department, Crowe & Dunlevy PC ? ?Minimizing Risk of Trademark Registration Fraud?
6. Douglas A. Winthrop, Managing Director and Chairman of the Board, Howard Rice Nemerovski Canady Falk & Rabkin, A Professional Corporation ? ?A Survey of Significant Trademark Decisions within the Last Twelve Months?
Appendices Include:
Appendix A: Medinol Ltd. v. Neuro Vasx Inc.
Appendix B: Zanella Ltd. v. Nordstrom Inc.
Appendix C: Bose Corp. v. Hexawave Inc.
Appendix D: Statement of Use Template
Appendix E: Trademark Application Checklist
trademark express - Designing Brand Identity: An Essential Guide for the Whole Branding Team
Product Description Who are you? Who needs to know? Why should they care? How will they find out? In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves
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